A website is a vital digital asset that provides a central hub for brand visibility, credibility, and customer engagement. It allows businesses to showcase their products, services, and expertise while offering a seamless way for customers to learn more, make purchases, or get in touch. Unlike social media, a website gives full control over branding, content, and user experience, ensuring consistency and professionalism. It also enhances search engine visibility, driving organic traffic and increasing business opportunities. With mobile-friendly design, clear navigation, and strategic content, a website serves as a powerful tool for lead generation, customer retention, and business growth.

I have designed and developed websites that enhance brand presence, improve user experience, and drive conversions. My focus is on creating visually appealing, mobile-friendly, and easy-to-navigate websites that effectively communicate a brand’s message. From structuring layouts and crafting engaging content to optimizing for SEO and performance, I ensure that each website is both functional and impactful. Whether building from scratch or redesigning existing sites, my work helps businesses establish a strong online presence, attract organic traffic, and convert visitors into loyal customers.

Social media ads offer a powerful way to reach highly targeted audiences, increasing brand awareness, engagement, and conversions. With advanced targeting options based on demographics, interests, behaviors, and location, businesses can connect with the right customers at the right time. These ads are cost-effective, with flexible budgeting options and measurable performance metrics, allowing businesses to optimize campaigns in real-time. Social media platforms also encourage interaction through likes, shares, and comments, enhancing brand credibility and customer relationships. Ultimately, social media ads provide a scalable and data-driven approach to driving business growth.

I have successfully created and managed social media ads and content for promotions, driving strong results for Fitness Institute. Through strategic targeting, compelling ad creatives, and continuous optimization, I achieved lead generation costs of under $20 while significantly improving engagement. By refining audience segments, testing ad variations, and optimizing copy and visuals, I increased the click-through rate (CTR) by over 80%. This growth demonstrates my ability to craft high-performing campaigns that maximize ROI and effectively convert social media traffic into valuable leads.

Google Ads is a powerful digital marketing tool that enables businesses to reach potential customers precisely when they are searching for relevant products or services. With its pay-per-click (PPC) model, advertisers only pay for actual clicks, making it a cost-effective way to drive targeted traffic. Advanced audience targeting, keyword optimization, and ad extensions help maximize visibility and engagement. Google Ads also provides detailed performance analytics, allowing for real-time adjustments to improve ROI. Additionally, with multiple ad formats—including search, display, shopping, and video ads—businesses can tailor their campaigns to different goals, from lead generation to brand awareness.

I have successfully managed Google Ads accounts with a spend of over $300,000 AUD, driving measurable results through strategic campaign management and optimization. My experience includes setting up keyword research, conversion tracking, phone call tracking, and designing high-converting landing pages that align with the target audience’s needs. By leveraging data insights, refining targeting strategies, and continuously testing ad creatives, I’ve consistently achieved click-through rates (CTR) of 10-12%, demonstrating the effectiveness of my campaigns in driving high-quality traffic. My approach focuses on maximizing ROI while ensuring that every aspect of the Google Ads strategy—from keyword selection to ad design—works in synergy to meet business objectives.

Below is an example of Google Ads results from March 2025 running on a smaller budget and into a month that is not traditionally profitable month. Conversion rates is over 7%, which is an increase of 173.45% from February 2025.

Print media offers a tangible and credible way to connect with audiences, providing a sense of trust and authority that digital ads often lack. Magazines, newspapers, brochures, and flyers allow for targeted distribution in specific locations or demographics, ensuring messages reach the right audience. Unlike digital ads that can be easily skipped, print materials have a longer lifespan, as they can be revisited multiple times. High-quality print ads also create a lasting impression, reinforcing brand identity and professionalism. Additionally, print media can complement digital marketing efforts, providing a well-rounded, multi-channel approach to brand promotion.

I have extensive experience in print media design, having created magazines, recipe books, and posters that effectively engage and inform audiences. My designs focus on visually appealing layouts, clear messaging, and high-quality imagery to enhance readability and impact. By combining creativity with strategic design elements, I ensure that each print material aligns with branding and marketing objectives.

Video content is a highly engaging and versatile medium that captures attention quickly and effectively conveys messages. It combines visuals, audio, and storytelling to create an emotional connection with audiences, making it more memorable than text or static images. Video boosts engagement on social media, increases website dwell time, and improves conversion rates by demonstrating products, services, or concepts in an easy-to-digest format. It also enhances brand credibility and trust, especially through testimonials, behind-the-scenes footage, and educational content. With the rise of video-friendly platforms like YouTube, Instagram, and TikTok, video content is a powerful tool for increasing reach and driving audience interaction.

I have created engaging video content tailored for various platforms, helping brands effectively communicate their message and connect with their audience. From promotional videos and social media ads to educational content and client testimonials, my work focuses on storytelling, high-quality visuals, and strategic editing to maximize impact. By leveraging motion graphics, compelling narratives, and audience-driven strategies, I have increased engagement, improved brand awareness, and driven conversions. My experience in video production ensures that each piece is optimized for its intended platform, whether it’s short-form content for social media or longer-form videos for websites and presentations.